Attio's headline "Customer relationship magic." is a simple marketing headline. But that's why it's engaging.

In just three words, the headline communicates both what the product deals with (customer relationships) and how it approaches them (with "magic"). This conciseness suggests the simplicity that Attio hopes to bring to relationship management.

The word "magic" is doing the heavy lifting here. It suggests that Attio can transform the potentially complex and tedious job of managing customer relationships into something effortless and possibly even delightful.

By pairing "Customer relationship" with "magic," the headline takes a typically dry and business-focused concept and makes it more appealing. In an age where everything is AI-this and AI-that, this is likely a helpful combo for companies looking to innovate on old and outdated practices/software.

The period at the end gives the headline a sense of finality and confidence. It's not promising "magical" results or using "magic" as an adjective - it's stating that what they offer IS magic, full stop.

Finally, this headline avoids any technical jargon or buzzwords commonly associated with CRM systems. Instead, it opts for a more emotional and engaging approach. This approach can make the product feel more accessible and appealing.

Take a note from Attio's playbook and make your headline magical.