BrainFeed builds its headline on a cultural touchstone of a term: "doomscrolling." The word already inspires guilt in most people, so the headline instantly proves that there’s a problem that needs solving. It reminds you where your spare moments are going, and "Not anymore." promises a solution before you have time to feel too badly.

Self-improvement products like this do well by reminding you that you are not who you want to be. It is the same reason Craigslist fills up with barely used gym equipment every February. People want to improve, and given the option, most of us would rather pay for a solution than try to make ourselves change from scratch.

Plenty of products use this tried-and-true strategy. Remind your visitor that they want to do better, then offer your product as the key to unlock their better self. It works, and if you are selling self-improvement of any kind, a headline that reminds your audience that they aren’t who they should be will outperform one that simply lists what your app does.

Why this H1 works:

• Uses a cultural reference
  "doomscrolling" captures the problem instantly and personally

• Names the loss, not the habit
  "spare moments" is what the reader is losing, which is compelling without calling them lazy

• Sells the better version of you
  the promise is self-improvement you can buy, which is a thing people reliably pay for

• Keeps the behavior intact
  the subheadline promises the same scrolling in the same short windows, so nothing sounds like a lifestyle overhaul
  
  

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