Cash App's marketing headline "CONTROL YOUR CASH" is a bold H1 that stands out and works well for these reasons:

• The all-caps formatting immediately stops the scroll and demonstrates confidence

• "Control" speaks to a fundamental desire for autonomy over personal finances

• Directly addresses a common pain point - feeling like money controls you a not the other way around

• The alliteration of "Cash" and "Control" makes it more memorable and rhythmic

• Simple language creates an empowering call to action

• Brevity (just three words) reflects the simplicity and efficiency the app offers

• "YOUR CASH" personalizes the message in a meaningful way

• Avoids any real financial jargon while still clearly communicating the app's purpose

• The directness reflects the straightforward and no-nonsense approach that the app is taking