Ceedar's headline "The last bookkeeper you'll need to hire" is a bold and confident H1.

Starting with "The last" makes a powerful promise - that Ceedar will eliminate the need for future bookkeeper hires. It suggests a permanent solution to a recurring business need — one that can be tedious and stressful.

This also implies future-proofing. It suggests that Ceedar isn't just solving today's bookkeeping needs but will continue to meet these needs indefinitely.

By using the term "bookkeeper" rather than a more technical term like "accounting solution," the headline maintains a human touch while suggesting that Ceedar can replace or augment human capabilities.

In Ceedar's words from Connor Turland (co-founder of Ceedar):

We briefly attempted “your forever bookkeeper” but that was too grand and more vague.

We learned the job story was to do with “hiring” as the key issue.

Some of the previous headlines that we experimented with are:

"Know where your startup stands, anytime" - not emotional

"An AI accountant for your startup" - the wrong claim in so many ways

"The AI accountant for startup founders" - very similarly wrong

"SaaS founders save time tracking every startup expense here" - didn't keep this very long. not painful enough problem

"Forget about bookkeeping, grow your startup" - decently on topic, but didn't provide sufficient clarity

Regarding clarity, I think we all just have to be sure we're not wasting our headline on a lesser pain, and that no "important question" lingers in the mind after reading it.