Cloakly’s headline offers you power instead of playing up your fears. The product isn’t introduced as a tool, it’s introduced as the embodiment of a professional boundary anyone who works on a computer understands.

By splitting the headline into two short sentences, it mirrors the product’s promise: clarity for what’s relevant, invisibility for what isn’t.

Why this H1 works:

• Binary framing

  Work versus everything else is a simple, relatable split

• Design alignment

  The dark, minimal visual treatment reinforces discretion and control, contrasting with the bright headline.

• Strong verb choice

  “Cloak” feels substantial and protective, not technical or complicated

• Emotional relief

  Promises control without invoking stress or surveillance
  
  

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