CodeFast's headline "Learn to code in weeks, not months" is a powerful and direct message.

"Learn to code" is beautifully simple and direct. It avoids technical jargon or specific programming languages, making it accessible to beginners while clearly stating what users will achieve.

The direct comparison "weeks, not months" immediately communicates the key value proposition - faster learning. This structure creates a clear before/after scenario that highlights CodeFast's key advantage.

By challenging the conventional timeline for learning to code (months), the headline suggests that CodeFast has optimized the learning process in a meaningful way.

The headline also does a nice job of tapping into a common pain point among aspiring programmers - the lengthy time commitment traditionally associated with learning to code. By promising to reduce this time investment, it addresses a key barrier to entry.

In CodeFast's words:

The idea for the headline came from the fact that I myself learned to code 7 years ago and I spent so much time doing those courses where you have 300 hours of content when all I wanted to do was to build a tiny website on the internet with a "buy" button for my customers.

I wanted to emphasize on this idea that if you want to learn to code as an entrepreneur you don't need to spend 300 hours on software engineer content to work for a big company. So that's how the idea for the business came… CodeFast.

The headline came naturally. Initially it was something like "Learn to code in 14 days" but then I realized it was a bit overpromising. It depended on who was following the course.

So I changed it to "Build your SaaS in 14 days", which again I think was great but it was a little bit too niche because not everyone understands what a SaaS is and also I don't want to promise that you will do something in 14 days exactly because some people have more or less time than others.

So then I reused what I did for another one of my products, ShipFast, where I say "do this in x amount of time, not y amount of time" and so that's how the idea "Learn to code in weeks, not months" came to be.