Cora's marketing headline "We all dread email." stopped the scroll immediately. It works well for these reasons:

• Immediately acknowledges a widespread pain point (nobody loves email)

• "We all" creates a sense of shared experience and community around the core problem

• Creates curiosity about how Cora might solve this universal challenge when everyone before them has come up short

• The brevity and directness avoids marketing hype and instead encourages potential users to simply try it for themselves

• Opens with a problem statement that primes users to be receptive to Cora's solution

• Uses "dread" which is a strong emotional word that resonates with many (all?) email users

• The simple and conversational tone feels authentic and relatable

• Avoids technical language while still identifying the problem that Cora aims to address