a new way to explore the world
Corner's marketing headline "a new way to explore the world" is an inviting H1. Here's why this headline stands out and works well:
Starting the headline with "a new way" immediately suggests innovation and differentiation over the countless other apps that have come and gone in this space. It implies that Corner will be different… a breathe of fresh air.
Following it up with "explore the world" allows the headline to tap into universal desires for discovery and adventure.
The lowercase style of the headline gives it a casual feel that makes the app seem more playful and less formal.
The simplicity of the headline allows it to be interpreted broadly, which can appeal to a broader range of users.