Cosmos's headline "A discovery engine for creatives" is a thought provoking headline that subtly addresses a common challenge for creatives – finding new ideas or inspirations. This works for a few reasons.

The term "discovery engine" is novel and intriguing. It suggests that Cosmos is more than just a search tool – it's a system designed to uncover new and unexpected things. This phrasing elevates the product beyond a simple database or search engine.

By specifically targeting creatives (one of their target markets cycled through) the headline immediately identifies and appeals to its core audience. This focus helps creatives quickly recognize that Cosmos is a tool designed with their needs in mind.

The headline taps into the constant need for fresh inspiration and new ideas in creative fields. By positioning itself as a discovery tool, Cosmos aligns with the creative process of finding unexpected connections and inspiration.

There's an implied promise of serendipity and surprise in this headline. For creatives who often seek out new inspirations and unconventional ideas, this suggestion of discovery is particularly appealing.

Overall, this is a thought provoking headline that leaves a potential user wanting more.