Descript's homepage rotates through three marketing headlines, but the headline "If you can edit text, you can make viral clips." is the most effective in my opinion. Here's why.

The "If you can... you can" structure brilliantly connects a familiar skill that we all have (editing text) to a desirable outcome (creating viral clips). This makes complex video editing and going viral feel accessible.

"Viral clips" addresses a creator's aspirations while suggesting Descript can help achieve social media success that they've likely been chasing.

The headline also cleverly implies that Descript makes video editing as simple as text editing, without explicitly stating it.

Overall, this headline works by promising to transform a common skill into a desired outcome, making video creation feel approachable while maintaining the aspiration of viral success.

Oh… and in case you didn't know… there are currently 162 million amateur content creators. That's 162 million people that would love to go viral.