Digg is back! Hello early 2000s.

Their new marketing headline "The front page of the internet, now with superpowers" plays into their old headline while adding a fresh touch for the world we now live in. Here's why is works so well:

• "The front page of the internet" positions Digg as a primary destination for online content (as it did before)

• "Now with superpowers" creates a playful upgrade narrative that generates curiosity when looking back on Digg v1

• Combines an established identity with the promise of something new

• The contrast between the formal "front page" and playful "superpowers" creates an engaging tone

• Suggests significant enhancement without abandoning what users already knew and loved

• Appeals to both existing users and new users

• "Superpowers" implies capabilities beyond normal content aggregation (see: Reddit)

• Avoids technical details while still promising meaningful improvements

• Creates a sense of evolution and progress for a well-known internet brand