Digg's marketing headline "Humanity at the core. Technology at the edges." is a refreshing change of pace, especially when you consider that Digg has been out of the picture for many years now.

Here's why this H1 works well:

• Creates a powerful contrast between human values and the actual technological implementation

• "At the core" suggests humanity is fundamental and not just an afterthought

• "At the edges" positions the technology as supportive rather than the dominant feature

• The parallel structure creates a memorable, balanced rhythm

• Appeals to users fatigued by algorithm-driven, impersonal content platforms (all of them)

• Suggests that Digg will prioritize human curation and judgment over pure automation

• The periods add weight and a sense of closure to each philosophical statement

• Positions Digg as having the right priority order (people first, tech second)

• Appeals to users who are seeking a more authentic and human-centered online experience