Dribbble's new H1, "The world's destination for design" is a compelling and strategic choice to go along with their recent pivot.

The use of "world's" immediately positions Dribbble as a global leader in their field. This helps to establish authority and suggests that the platform has a vast and international reach. It implies that by using Dribbble, users are able to connect with a worldwide community of designers and have access to a global pool of talent and inspiration.

"Destination" is a powerful word choice here. It evokes the idea of a journey, suggesting that Dribbble is not just a website or tool, but a place where designers aspire to be. It implies that Dribbble is the ultimate goal or endpoint for anyone interested in design — whether they're looking for inspiration, showcasing their work, or seeking design talent.

The simplicity of "for design" is effective in its broadness. It doesn't limit Dribbble to any specific type of design, allowing them to appeal to a wide range of design professionals. This inclusivity makes the platform attractive to a larger audience while still maintaining a clear focus on design.