Dub's headline "Short Links With Superpowers" works as a headline for many reasons.

The use of "Short Links" immediately communicates the core function of Dub's service. It's clear and straightforward, telling potential users exactly what this is for.

If you've been on the internet for more than 5 minutes you're familiar with what a short link is.

"With Superpowers" is where this headline really begins to shine. It's a playful and engaging way to suggest that Dub's short links are not just ordinary (ahem… Bitly) but have advanced capabilities.

The juxtaposition of the mundane "Short Links" with the extraordinary "Superpowers" creates an intriguing contrast. This unexpected combination generates curiosity and encourages potential users to learn more about what these "superpowers" might be. How could a short link possibly have superpowers???

The headline is both concise and punchy, making it easy to remember. Its brevity aligns well with the concept of short links themselves.

Overall, this headline is effective because it clearly states what the product does while adding an intriguing and playful element that sets it apart from outdated competitors. It manages to be both informative and imaginative.

In Dub's words:

The main premise behind Dub is to reimagine the role of links from being a simple "resource locator" (URL), to a full attribution engine – visualizing the user journey from the first click to the final conversion event. Hence, "short links with superpowers"