Evernote’s headline promises the fulfillment of an old dream: using AI as a second brain (because one brain has never felt like enough). Rather than chasing novelty, this H1 reminds us of an old idea from our favorite sci-fi stories. The second brain is a metaphor users already understand and aspire to. Could it finally be within reach?

Why this H1 works:

• Memorable metaphor

  “second brain” instantly feels valuable

• Emotion over function

  promises the outcome of mental clarity before describing features

• Broad applicability

  works for students, professionals, and teams

• Minimal language

  just three words, no explanation needed
  
  

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