Folk's marketing headline "Like the sales assistant your team never had" is a relatable situation and pitch.

Beginning the H1 with "Like" creates an immediate analogy that helps users understand Folk's core function. It frames the tool in human terms rather than technical features, making its value more relatable.

By referencing "sales assistant," the headline clearly positions Folk as a tool for sales teams while implying it handles administrative or support tasks. This suggests it frees up salespeople to focus on more important work.

AKA… spending less time on busy work.

Ending the H1 with "Your team never had" implies Folk fills a gap or solves a problem that teams have been experiencing. It suggests the tool provides something missing, addressing an unmet need rather than just improving an existing process.

Finally, the headline avoids technical jargon about CRM features or data management. Instead, it focuses on the human role Folk plays in supporting sales teams, making it easier to connect with immediately.

Overall, this headline is effective because it positions Folk as a human-like assistant rather than just another sales tool.

Come for the CRM, stay for the sales assistant.