Function's headline "It's time you own your health" unexpectedly stopped the scroll for these reasons:

• "It's time" creates a sense of urgency and suggests the moment for change has finally arrived

• Asterisks around "your health" create strong visual emphasis on the key concept and main purpose of Function

• "Own" implies taking control and responsibility rather than relying on others

• The personal address "you" makes the message directly relevant to each reader or potential customer

• Suggests empowerment and agency in one's own healthcare decisions

• Implies that people currently don't truly own their health (heavy reliance on doctors, systems, etc.)

• Appeals to those frustrated with traditional healthcare's reactive approach

• The headline suggests that health ownership is both important and achievable through Function