The Central Nervous System for Product Decisions
Glue positions itself as the core intelligence hub that coordinates and controls all product decision-making across an organization. The H1 "The Central Nervous System for Product Decisions" uses a powerful biological metaphor to convey centralized control and intelligence.
Here's what makes this H1 work:
Powerful metaphor - The central nervous system controls all bodily functions, implying total coordination
Essential positioning - Suggests the platform is critical infrastructure, not just another tool
Intelligence focus - CNS processes information and makes decisions, positioning Glue as the "brain"
System integration - Implies it connects all product decision touch points across the organization
💡 This H1 is particularly effective because it elevates the platform from a simple tool to essential piece of an organization's infrastructure. By comparing it to the central nervous system, they're suggesting that without Glue, your product decisions are uncoordinated and potentially dysfunctional, making it feel indispensable rather than optional.