Glue's marketing headline "Work smarter with agentic team chat." is intriguing and works well for these reasons:

• "Work smarter" appeals to the universal desire for increased productivity and efficiency

• "Agentic" introduces sophisticated AI terminology while suggesting autonomous, intelligent assistance

• "Team chat" clearly identifies the product category while differentiating from basic messaging

• Combines familiar concept (team chat) with cutting-edge technology (agentic AI)

• Appeals to teams looking for chat tools that actively help rather than just enable communication

• Simple structure makes advanced AI concept accessible without overwhelming technical detail

• Suggests chat that takes action rather than just facilitating conversation

• Positions Glue as evolution beyond standard team messaging platforms

Fresh off of a fundraising announcement, Dana Diefendorf (Head of Operations) had this to say about how the team landed on this new H1:

"Why “Work smarter with agentic team chat”

The future of work isn’t about adding more and more tools, it’s about making the ones we already use work better together. “Work smarter with agentic team chat” captures that shift. Glue brings AI out of the sidelines and into the center of collaboration, so teams can think, decide, and act faster all in one unified space.

Glue’s threaded chat model is what makes this possible. Threads are designed for focus and context, which means Glue AI can pull data from team chats with precision.

The phrase “Work smarter with agentic team chat” is both a promise and a mindset: smarter communication, smarter workflows, smarter outcomes. “Agentic” speaks to what makes Glue truly innovative — AI that doesn’t just assist, but takes action. And by pairing that with familiar language like “team chat,” we’re inviting people into the next generation of work without leaving behind what’s already second nature."