Graphy's homepage cycles through a few headlines but "Create pro-level graphs that inspire actions" is the one that stood out the most.

The headline starts with the action verb "Create," immediately engaging the reader and positioning Graphy as a tool for production. This suggests that users will be empowered to make something rather than passively consuming information.

"Pro-level" implies high quality and professionalism. This appeals to both experienced professionals looking for efficiency as well as non-experts aspiring to create professional-looking graphs. It suggests that Graphy can elevate the user's output to the highest standard.

By stating that these graphs "inspire actions," the headline implies that the graphs created with Graphy have real-world impact, which is particularly valuable in business contexts where data visualization often aims to drive decision-making.

The headline manages to promise two key benefits: the ability to create high-quality graphs and the power to inspire action with those graphs. This dual promise increases the perceived value of the tool.

The concise nature of the headline is noteworthy. In just seven words, it conveys what the tool does, the quality of its output, and the impact of using it.

In Graphy's words:

We did a lot of iterations on it. The plan was to create something approachable for consumers who want to create graphs, but also for power users who want to go beyond graphs and tell stories with their data.

We’ve often heard from our users that Graphy makes them look like data visualization Pros, so we incorporated this into our tagline.