Hedy's headline "Be the Brightest Person in the Room" is a bold and attention-grabbing statement.

The use of "Be" at the beginning is a direct call to action. It immediately engages the reader by inviting them to imagine themselves in a powerful position.

"Brightest" is a clever word choice with potentially dual meanings. It can refer to intelligence or knowledge, implying that Hedy will make you smarter. But it also has connotations of radiance and standing out, suggesting that Hedy will help you shine or be noticed.

The phrase "in the Room" contextualizes the benefit in a social or professional setting. This implies that Hedy's offering will give you an edge in business meetings or classroom settings.

This headline does a great job of tapping into aspirational motivations. Many people desire to be seen as intelligent, capable, and impressive. By promising to make you the "brightest," it appeals to this common ambition.

Finally, there's also an element of competitiveness in this headline. By suggesting you can be the brightest, it implies surpassing others. This can be motivating for achievement-oriented individuals.

In Hedy's words:

My wife and I went back and forth on if the tagline should say "smartest" or "brightest" person in the room. She's a high EQ marketer, while I'm an engineer at heart, so we had different visions of how aggressively we wanted to position Hedy.

In the end I asked ChatGPT to weigh in and it actually agreed that "smartest" had a negative connotation, while "brightest" is about building people up. So AI got the final say on this one.