Inflight was just announced and the marketing headline "Design feedback made simple" immediately piqued interest in trying out the new tool. Here's why it works:

• The italics of "made" and "simple" create visual emphasis on the key promise

• Directly addresses the common pain point of complicated and often overlooked design review processes

• Suggests that Inflight has intentionally engineered simplicity into feedback as the product and not simply a feature

• Clear and direct language makes the value proposition immediately obvious

• Appeals to both designers giving feedback and stakeholders providing it (win-win)

• Focuses on the desired outcome rather than specific features or technical details

In Inflight's words:

The irony is we tried like 15 different H1s and picked this in the 11th hour.

It took a long time to figure out the right value prop when the tool is flexible and it's working for a variety of user types.

So it was hard to just pick one value (organization, speed, alignment, etc.). Nothing felt right and it always felt wordy or to generic (ex: "better feedback").

Almost every tool sells power or simplicity. It took us awhile to land on simplicity but as soon as I saw it for the first time I knew it was right.