Jelly's headline "The best way to jam on email as a team." is a fun and refreshing message.

The use of "jam" instead of more formal terms like "collaborate" or "work" gives the headline a casual but energetic feel. It suggests that Jelly makes email teamwork not just productive but actually enjoyable and fluid… like musicians jamming together in a garage session.

Starting with "The best way" is a bold claim that immediately positions Jelly as a no-brainer solution to what can be a tricky problem for small and large teams - a shared inbox. This confidence suggests that they've solved email collaboration in a way that others haven't or couldn't.

By using "as a team," the headline further emphasizes the collaborative nature of the tool. It implies that Jelly transforms email from an individual activity into a team sport. Maybe inbox zero would be possible afterall?

Overall, this headline is effective because it makes email collaboration sound both efficient and enjoyable. It positions Jelly as a tool that transforms the typically mundane task of email management into something more dynamic and collaborative.

In Jelly's words:

Believe it or not, that’s the first headline we’ve tried! We use a lot of fruit and jelly puns when we talk about Jelly internally with our team. Somebody used “jam on email” at some point and, well, it stuck.

Our marketing site is still very much in its “get something out the door” phase. We’ve been so focused on improving our product that we haven’t had time to experiment with, or even really think through the wording we use out in the world.

That being said, we kinda hope “jam on email” has some staying power. We prefer sharing our personality when we talk about our products versus highly a/b tested SEO friendly words. We’re people, after all!