“What your AI should have knowns” is a deliberate play on words. It sounds like “what your AI should have known” — implying the AI is missing critical knowledge. But “knowns” is also the product name, so it works on two levels.

The slightly awkward phrasing makes people pause and re-read, which is exactly what you want in a headline. The strategy was to capture that frustration every developer feels when they have to re-explain their project context to AI tools over and over again.

“Your AI should have known this already” — that’s the emotion I’m targeting. The subheading then delivers the promise: persistent memory, auto-setup, no repetition. It shifts from problem → solution in one breath.

Honestly, a lot of it came from my own pain. I was spending more time managing the AI’s memory than actually building. The headline writes itself when you’ve lived the problem.

—Duy Nguyen, Creator and Founder of Knowns CLI