Ko-fi is an alternative to Buy Me a Coffee that has taken a more friendly approach to their marketing in recent years. Their current marketing headline "Love what you do and make money too" immediately stopped the scroll and works well for these reasons:

• "Love what you do" speaks to passion and creative fulfillment

• "And make money too" addresses the practical need for financial sustainability

• The word "too" suggests you don't have to choose between passion and profit

• Addresses the common creator struggle of monetizing without compromising artistic integrity

• Simple and conversational language feels fun, approachable, and encouraging

• Appeals to creators who want financial success without sacrificing their artistic vision (no more starving artist)

• Creates a sense of hope for creators who may have previously felt forced to choose between passion and money

• Positions Ko-fi as understanding both the emotional and practical creator needs