Lex's headline "Write something great today" is a simple yet powerful message. Everyone wishes they were a great writer.

The headline is direct and action-oriented. It starts with a verb (Write) which immediately encourages the user to take action. This active language can be motivating and energizing for potential users.

The use of "something great" sets an aspirational tone without being overly specific. It appeals to a wide range of writers — whether they're working on a novel, a marketing blog post, a film script, or any other form of writing.

"Today" adds a sense of urgency and achievability (I think this is a word) to the message. It suggests that this "greatness" isn't a distant goal but something that is actually attainable right now. This can be very encouraging for writers who might be procrastinating or experiencing writer's block.

The brevity of the headline aligns well with the concept of clear, concise writing. In just four words, Lex communicates its purpose and value proposition.

I personally use Lex to write and I'm pretty sure it's the headline that drew me in.