Smart breaks for healthy eyes and a focused mind
LookAway's marketing headline "Smart breaks for healthy eyes and a focused mind" is a thoughtful H1 that works well for these reasons:
- Clearly communicates the dual benefits of the product 
- These dual benefits address two of the most common problems of digital work (eye strain and concentration issues) 
- "Smart breaks" suggests intelligent timing or reasoning and not just random pauses at a set interval 
- Creates a connection between physical health and mental performance 
- Uses accessible language that avoids technical or scientific jargon while remaining specific 
- Appeals to both wellness-conscious users and productivity-focused professionals 
- "Healthy eyes" addresses growing concerns about digital eye strain for those who stare at a screen for hours on end each and every day 
- "Focused mind" promises improved concentration, a valuable benefit in a distraction-filled world 
- Teases both what the product does and why users should care 
