Smart breaks for healthy eyes and a focused mind
LookAway's marketing headline "Smart breaks for healthy eyes and a focused mind" is a thoughtful H1 that works well for these reasons:
Clearly communicates the dual benefits of the product
These dual benefits address two of the most common problems of digital work (eye strain and concentration issues)
"Smart breaks" suggests intelligent timing or reasoning and not just random pauses at a set interval
Creates a connection between physical health and mental performance
Uses accessible language that avoids technical or scientific jargon while remaining specific
Appeals to both wellness-conscious users and productivity-focused professionals
"Healthy eyes" addresses growing concerns about digital eye strain for those who stare at a screen for hours on end each and every day
"Focused mind" promises improved concentration, a valuable benefit in a distraction-filled world
Teases both what the product does and why users should care