Lovable's marketing headline "Build something Lovable" is unique and works well for these reasons:

• Cleverly incorporates the brand name front and center

• Creates a double meaning (build something using Lovable 🤝 build something users will love)

• The simplicity and brevity makes it memorable and impactful

• Invites users to create rather than consume which is appealing to makers and creators

• Caters to the aspiration to create products that users genuinely connect with

• Implies that Lovable helps create not just usable products but ones that people will *love*

Rarely does tying the brand name back into the H1 work… this is a rare exception. Lovable headline.