Lyon's marketing headline "Get faster releases without sacrificing quality" is a powerful and reassuring message.

H1 Gallery friend Corey Haines and his agency Conversion Factory did the copywriting, design, and web development of their website.

Here's what he had to say about the headline:

Lyon was started as a traditional QA firm who wanted to get more embedded in the software development cycle but couldn't figure out how to tell that story or bring it back to business value.

Essentially, people see QA as a cost center and necessary evil instead of a value-add.

But they did have some clients who were very happy, and the main thing they kept saying was that when Lyon brought QA further "upstream", they shipped better software, faster, and with way less errors. That helped us hone in on the main JTBD of their clients: ship faster.

So I did some brainstorming using some of my go-to formulas like "get [benefit] without [pain]" and landed on the H1 you see on the page.