Minimal Phone positions itself as a sort of digital wellness solution that helps users break free from smartphone addiction. Their marketing headline "Live more, scroll less" directly confronts the widespread problem of excessive screen time.

Here's what makes this H1 work:

1. Emotional trigger - Taps into guilt/awareness about wasted time doomscrolling

2. Clear dichotomy - Creates a powerful contrast between two lifestyle choices

3. Aspirational yet achievable - "Live more" feels inspiring without being overwhelming

4. Memorable rhythm - The parallel structure makes it stick in your mind

The platform targets people concerned about digital wellness, using stark statistics to create urgency. They emphasize that the average person spends 7 hours daily on screens - "about 2 days a week, a third of your year, or 21 years of your life."

That's a ton of screen time.

Their solution features an E-Paper display and QWERTY keyboard designed to reduce the addictive qualities of modern smartphones while maintaining just the essential functionalities that you would expect out of a phone.

💡 This H1 is particularly effective because it reframes the product decision as a lifestyle choice rather than another tech purchase. Instead of selling phone features, they're selling a vision of a more intentional and present life, making the emotional benefits the hero rather than the technical specifications.