Mixpanel's marketing headline "Turn data into decisions" is a short H1 that works well for these reasons:

• Creates a clear transformation from raw input (data) to valuable output (decisions)

• The use of simple language makes the value proposition immediately understandable

• "Turn" implies Mixpanel actively transforms and acts on data rather than simply displaying data

• Focuses on the end goal (better decisions) rather than technical analytics features

• Appeals to business leaders who care about outcomes, not just data collection

• The brevity suggests efficiency

• Addresses the common problem of having data but struggling to act on it

• Avoids analytics-related jargon while still clearly communicating the platform's core purpose