Morgen's marketing headline "Daily plans designed by AI, perfected by you" started out like many other H1s these day but ends up working well for these reasons:

• Creates a collaborative relationship between AI and human rather than full automation

• "Designed by AI" promises intelligent and automated planning without a heavy initial lift or manual effort from the user

• "Perfected by you" maintains user control and acknowledges that personal preferences matter even when leveraging AI

• The progression from AI design to human perfection suggests an ideal workflow that keeps the user in complete and final control

• Appeals to people who possibly want to dabble with AI assistance while not being ready to give AI complete control

• Subtly addresses concerns about AI making key decisions without final human input

• Positions Morgen as a calendar enhancement rather than a complete replacement which makes it easier for potential users to give the tool a try with an open mind