Oratory's marketing headline "We help early-stage B2B startups look and feel like established players." works well for these reasons:

• Directly addresses the common insecurity of early-stage startups trying to win large customers or logos

• "Look and feel" covers both visual identity and customer experience aspects

• The clarity about their target audience ("early-stage B2B startups") helps attract qualified leads

• The straightforward language avoids design or trendy jargon while clearly communicating value

• "We help" positions Oratory as a supportive and collaborative partner rather than just another monthly design subscription or service

• Focuses on a final and aspirational outcome

In Oratory's words:

I have helped hundreds of startups with design work over the years, and I am always curious about what they’re trying to accomplish by hiring a design agency, or why they value design work. More often than not, they say something along the lines of, “we want to look like a legitimate company.”

I started to use this terminology of “look and feel like an established player” in sales calls with prospects and saw it resonate in real time.

So now it’s the H1 for Oratory. It’s a simple set of words that helps communicate to founders the “feeling” their company will have after we work together, but isn’t so far removed from reality that they can’t envision the work we’ll do together (which is web design/branding.)