Pana is A/B testing three headlines on its homepage, each built around a different reason to sign up: this one sells privacy, while "Hand it off. Your Pana does the rest." sells convenience and "Apps should be free." sells price. Testing whole reasons to buy against each other will usually tell a team more about its audience than testing small changes in wording.

Why this H1 works:

• "Zuck"
  Meta said it would use AI chats to target ads

• "My AI"
  first person, in the reader's own voice

• "Never sells your data"
  the subhead turns the jab into a promise

• "Your Pana"
  everyone gets their own assistant
  
  

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