Peek's marketing headline "Feel in control of your money without spreadsheets or shame" is a little lengthy but it works well for these reasons:

• "Feel in control" addresses the emotional and often uncertain aspects of financial management and budgeting

• Italicizing "without spreadsheets or shame" emphasize the key differentiators that set Peek apart from the competition

• Acknowledges two of the major barriers to financial tracking and literacy (complexity and judgment)

• "Without shame" speaks to the guilt and anxiety many feel about their financial spending habits

• References spreadsheets as the traditional (but messy and intimidating) solution people expect or are used to

• Creates relief by promising control without the above usual pain points

• The combination of practical and emotional benefits makes it more relatable to a wider audience