Perplexity's careers page headline "Help us build the future of search" is an intriguing recruitment message.

The use of "Help us build" creates an immediate sense of invitation and collaboration. It suggests that potential candidates won't just be employees but active participants in creating something significant. This collaborative tone is more engaging than a simple "We're hiring" or "Join the team" call to action.

"The future of search" is an ambitious and exciting mission statement. It positions Perplexity as a company working on something truly transformative. Who wouldn't want to be a part of that?

By referencing "search" - a technology everyone uses daily - the headline makes the mission feel both important and relatable. It suggests working on something that could impact billions of people. A new Google.

The simplicity of the headline belies its emotional impact. It manages to convey both the scale of the opportunity (the future of search) and the personal invitation to be part of it (help us) in just seven words.

We won't feature careers pages often… but when they when stop and make us think like Perplexity's did… we have no choice.