Pirsch's marketing headline "See Beyond Clicks" is simple but works well for these reasons:

• "See Beyond" implies deeper insight than superficial metrics that you might get in other solutions

• "Clicks" represents the basic level of analytics that most tools provide

• Suggests Pirsch offers more meaningful, actionable data than standard analytics

• Simple, powerful language makes the value proposition immediately clear

• Appeals to marketers and website owners frustrated with shallow metrics

• The brevity makes it memorable while suggesting clarity of insight

• Implies current analytics tools provide incomplete or misleading pictures

• Positions Pirsch as offering strategic understanding rather than just data collection

• Appeals to users who want to truly understand their user's behavior, not just simply track it