Plask puts pixel-art rubber ducks on your Apple Watch and dives them when you dive.

There was one element on the page that felt especially compelling. "You are now 0.0 m deep in this page" counts up as you scroll, gamifying the user experience on the website.

Contentsquare's 2026 benchmark puts the desktop scroll rate at 50.5% and mobile at 45.2%, both down on last year, so roughly half the people who load your page never make it past the first screen. So, Plask built in an interactive reason for users to keep scrolling; it's an interesting way to address the problem of user engagement on a landing page.

Why this H1 works:

• Platform named in the headline
  the h1 tells you which device this runs on and qualifies the audience

• Written for a small group
  only Apple Watch owners can use it, and the copy makes no attempt to bridge the gap to an unqualified audience

• Humorous objection busters in the feature cards
  no water required, nothing attached, and it runs on the watch with no phone, account or analytics

• The maker's email sits in the hero
  right next to the App Store button, which on a solo app feels like a person standing behind it
  
  

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