PostHog's headline "How developers build successful products" stands out in a growing pool of developer tools.

The headline directly targets a specific audience — developers. This clear focus helps PostHog immediately connect with its core user base, making the message more relevant and appealing to those who identify as developers. And if you aren't a developer? No hard feelings, no time wasted on either side. That's the power of clear copy.

By using the word "successful," the headline taps into aspirational motivations. It implies that PostHog isn't just about building products but more importantly about creating products that achieve their goals and make an impact.

PostHog's headline also subtly positions developers as the key drivers of product success. This empowering message can resonate strongly with developers who want to have a significant impact on the products they create. Want to make an impact? Choose PostHog.

By focusing on the end goal (successful products) rather than specific features, the headline keeps the value proposition broad and inclusive. It suggests that PostHog can help with various aspects of the development process that contribute to a product's success.

The simplicity and directness of the headline also resonates with developers, who often appreciate clear and no-nonsense communication (from personal experience 😅).

If I was a developer, I'd use PostHog (probably).