Ramp's headline "Time is money. Save both." is marketing headline goals.

The first part, "Time is money," is a well-known saying. By using this familiar phrase, Ramp immediately connects with a wide range of potential users who agree that, yes, time is indeed money.

However, "Save both" is where the headline really shines. It's a clever twist that extends the initial concept and clearly communicates Ramp's value proposition. This brief addition implies that Ramp can help users save both time and money, which are two of the most critical resources in any business.

The brevity of the headline is striking. In just five words, Ramp manages to convey a complete and compelling message. This conciseness aligns well with the idea of efficiency that the company is promoting.

The structure of two short sentences creates a punchy rhythm that makes the headline more memorable. The first sentence sets up a premise, and the second delivers the payoff, creating a satisfying cognitive "click" for the reader.

By focusing on saving both time and money, the headline also appeals to multiple stakeholders within a business. It speaks to both operational efficiency and financial performance, making it relevant to various decision-makers. A no-brainer all around is a marketing win.

Overall, this headline is highly effective because it's concise, memorable, and clearly communicates a strong value proposition.

10/10 headline.