Raycast Focus's marketing headline "Less chaos, more focus" is a vague yet effective message.

Part of the reason why this H1 works is that it isn't Raycast's core offering. If you've stumbled across Raycast Focus, you're probably already familiar with Raycast.

The contrasting structure of "less X, more Y" creates a clear before & after scenario that immediately communicates the transformation Raycast Focus promise of staying in flow by blocking distracting apps and websites.

"Chaos" resonates with users overwhelmed by digital distractions while "focus" represents the desired state they're trying to achieve. We've all been here.

The brevity mirrors the tool's purpose — cutting through noise to achieve clarity.

Overall, this marketing headline effectively promises a transformation from a problematic state (chaos) to a much more desired one (focus) while using a simple structure that is easy to understand and visualize.