SavvyCal's headline "The modern way to find a time to meet" is a straightforward and intriguing message.

The use of "modern" immediately suggests that SavvyCal offers something different from traditional scheduling tools like Calendly. It implies innovation and improvement over existing solutions, without explicitly criticizing competitors (again… like Calendly).

By describing it as "the" modern way (rather than "a" modern way), the headline positions SavvyCal as the definitive solution. This subtle word choice says a lot by saying a little.

The phrase "find a time to meet" is refreshingly simple and relatable. It describes the core problem in scheduling, making the product's purpose immediately clear to anyone who's ever had to coordinate conflicting schedules.

By focusing on this common pain point of finding meeting times rather than technical features, the headline makes it immediately relevant to a broad audience.

The simplicity of the headline aligns well with what users want from a scheduling tool - they want the process to be straightforward and uncomplicated. The clear, concise message implies that the product shares these qualities.

Overall, this headline is effective because it promises a change in the status quo of other scheduling tools while still remaining grounded in solving a common problem. The focus on modernizing a universal task makes the value proposition clear and appealing to anyone who's ever struggled with scheduling meetings… which is most of us.

In SavvyCal's words:

SavvyCal plays in an extremely crowded space, where most of our peers could probably interchange headlines with one another and they'd still work. We've gone through a few iterations: The thoughtful way to find a time to meet, the fresh way to find a time to meet, and now the modern way to find a time to meet.

Fundamentally, we are a meeting scheduling tool, so it was important for visitors to grok this right away ("find a time to meet"). The "thoughtfulness" angle was borne out of a desire to smooth out power dynamics — that quirky thing that makes people go on X/Twitter to rant about how offended they were by receiving a scheduling link.

The move toward "fresh" came with the goal of counter-positioning against aging incumbents that are going up-market (and no longer really speaking to early-adopters in their marketing).

Most recently, we settled on "modern" to send a signal to our best prospects: SavvyCal is the way to go if you care about using quality products (from a small team) more than you value the "safety" of using an older product (that lacks modern finishings).