Shopify's marketing headline "Be the next unicorn startup" is an ambitious H1. Here's why this headline stands out among the handful of H1s that rotate on their homepage:

• Speaks directly to the ambitious dreams of countless entrepreneurs and startup founders

• "Be the next" creates a sense of opportunity and possibility

• "Unicorn" taps into the widely recognized startup success symbol ($1B)

• Appeals to aspiration rather than just practical business needs

• Suggests Shopify is a platform for extraordinary success and not just ordinary commerce

• Simple and direct command creates an empowering call to action

• Avoids e-commerce jargon while still clearly targeting business builders