Span positions itself as a solution for the coordination problems that plague large engineering organizations. The H1 "Make big engineering teams feel small" captures the nostalgia for startup agility while acknowledging enterprise scale realities.

Here's what makes this H1 work:

1. Nostalgic appeal - Taps into the universal desire to recapture startup energy and speed

2. Scale paradox - Acknowledges that size often feels like a burden rather than an advantage

3. Emotional resonance - "Feel small" suggests intimacy, connection, and nimbleness

4. Implied solution - Promises to maintain scale benefits while restoring startup-like agility

The platform targets engineering leaders who watch their teams get "bogged down in process" as they scale - where talented engineers end up in status meetings instead of building. Their core insight is that scaling typically introduces "bureaucratic mesh of meetings, tools, people, and process" that kills productivity.

Span's solution focuses on giving engineering teams their focus back through AI-powered context-keeping and efficiency automation, eliminating the "tedium that's infected modern engineering organizations."

💡 This H1 is particularly effective because it acknowledges a painful truth about scaling engineering teams - that growth often comes at the cost of the very agility that made the team successful in the first place. Instead of promising to manage complexity, they promise to eliminate the feeling of complexity, which resonates deeply with leaders who miss the days when their team could move fast and break things.