Supabase's marketing headline "Build in a weekend Scale to millions" is thought-provoking and works well for these reasons:

• The contrast between "weekend" and "millions" creates a compelling speed-to-scale narrative

• No punctuation between the phrases is unique and creates urgency and flow from development to growth

• "Build in a weekend" appeals to developers who want rapid prototyping capabilities (even more relevant with the surge of "vibe coding")

• "Scale to millions" promises enterprise-grade performance without the complexity

• Addresses the full developer journey from initial idea to massive success

• The juxtaposition suggests Supabase removes traditional barriers between prototyping and production

• Appeals to both solo developers (weekend projects) and growing companies (scaling quickly)

• Implies that infrastructure complexity won't slow you down