Todoist's marketing headline "Organize your work and life, finally." works well for these reasons:

• "Finally" acknowledges the user's ongoing frustration with previous failed attempts at task organization

• Covers both "work and life" to position Todoist as a complete solution

• The comma before "finally" creates emphasis and acts as a sigh of relief

• Appeals to people who have already tried multiple productivity systems without success

• The simple and direct language avoids productivity jargon (#hustle) while clearly highlighting the benefit

• Creates a sense of hope for potential users (this is huge)