VForms leads with a literal description of the behavior change it enables. Instead of pitching “forms” or “engagement,” it reframes questionnaires as something that should have always been a part of video content.

Why this works:

• Behavior-level promise

  implicitly explains exactly what the user will do differently

• Value-first oriented

  focuses on the outcome, saves the how it works for later

• Strong spatial language

  “inside your videos” is concrete and visual while avoiding buzzwords

• Anxiety addressed

  the subheading starts on the target audience’s pain point and quickly moves to the solution
  
  

Follow Vforms’ founders Juan on X and Ali on Linkedin

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