Wispr Flow leads with a command that catches your attention. It’s an aggressive strategy, the headline speaks from a place of authority and forces the visitor to take the product seriously.

It reframes a default behavior — typing — and replaces it with something more natural. The headline is short, confident, and complemented by a clear subheading and a smooth scrolling animation to break the headline’s tension and reflect the ease of using the product.

Why this works:

• Clear behavioral shift

  reframes typing as the old way and speaking as a bold upgrade

• Two-part contrast

  “Don’t type” creates tension, “just speak” resolves it

• Memorable brevity

  four simple words that are easy to recall and repeat

• Outcome over technology

  focuses on what the user does, not how the AI works
  
  

Follow Wispr Flow’s PM Constanza Hasselmann on LinkedIn and CMO Daniel McCallum on X

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