Workspaces' marketing headline "Explore the workspaces of creative individuals" is an inviting and curiosity-sparking message.

In Ryan Gilbert's words (Workspaces founder and publisher):

When starting Workspaces I wanted the entire experience to be a behind-the-scenes tour of other people's WFH setups.

I wanted it to feel and sound immersive… that's why I opted for "Explore". Even the new landing page's use of "Discover" taps into the same thing… that's were going a bit beyond the surface level of the spaces. My goal is that you will be able to find inspiration for your own space whenever you open my emails.

I have also explicitly called out the fact that these are workspaces for individuals and not stale offices. I believe there's a lot of personal expression in individual spaces that are lacking in office settings and I wanted to intentionally tap into that.

This headline has only had minor tweaks over the last 4.5 years. Overall I'm very happy with its direct and descriptive punchyness.