Your Design Is S**t's marketing headline "Your product isn't s**t. Your design is s**t. Let's fix that s**t." is a bold and provocative message. It certainly stops the scroll… but is it worth the risk?

The blunt, profanity-laden approach creates immediate pause. It's unapologetically direct in a way that stands out in the typically polished design industry.

The three-line structure creates a compelling narrative arc: problem identification, precise diagnosis, and proposed solution. This progression moves from validation to criticism to collaboration.

"Your product isn't s**t" starts with a validation that puts the client at ease. Their core concept or business that they've poured their life into does indeed have value, which establishes rapport before delivering the critique.

"Your design is s**t" follows with the direct criticism. But because it's specifically targeted at the design (not the business or product idea), it feels constructive rather than insulting.

"Let's fix that s**t" ends on a collaborative, solution-oriented note. The use of "Let's" suggests partnership rather than just criticism. This helps soften the blunt approach with the promise of improvement.

Overall, this headline is effective despite (or maybe because of) its boldness. It immediately signals that this is a no-nonsense design service that will be brutally honest but ultimately helpful. The approach likely appeals to founders and product teams who value directness and results over politeness and who want a design partner who will challenge them rather than just execute their vision.

Sometimes a bold H1 can get the job done and an agency that is able to pick and choose their clients is the perfect place to experiment with it.